Pay-Per-Click Search Engine Marketing

Instant Traffic with Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.

One of the fastest ways to bring traffic to your site is to use pay-per-click (PPC) campaigns on Google, Yahoo!, and MSN Live. These campaigns are easy to set up, and each click and each actual sales conversion be tracked on your site. All that’s required to enable PPC ad's on Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter is to add appropriate conversion tracking code to your checkout page.

PPC programs bring traffic to your ecommerce store through ads on search engines. The advertiser writes ads and bids on clicks from keywords that users type in to the search engines. When the keywords are searched, users see the ad along with the normal (organic) search results, if they click your ad, they are taken to your site and you pay the search engine for bringing the visitor and potential sale to your site.
PPC programs bring traffic to your site immediately, but they can be complex and must be well managed to be most effective. Keep in mind, each click costs you money and bids must be adjusted, targeted keywords added, evaluated over time, and also removed from campaigns when they are not performing, ad text must also be tested to find the best and most cost effective performing ads. Since this takes time and expertise, it’s best to have a PPC management firm like 7HQ Consulting handle this service for your business. We are certified experts with Google AdWords, Yahoo! Search Marketing, and MSN adCenter.

Our PPC Service Includes:

Campaign setup
Bid management
Budget management
Keyword research
Ad creation
Ad analysis
Campaign consultation
Competitive analysis
Opportunity identification
Click fraud monitoring

We can develop a custom PPC campaign for your company.

First, we interview the company staff to see specifically what are the best results we can achieve for your company within the budget, taking into consideration your business market and your PPC competitors. Then we use our keyword and key-phrase research tools to develop the best targeted phrases to ensure only highly targeted traffic visits your website via PPC links.

Novice PPC users beware!

If you are an inexperienced PPC user please be aware that AdWords and similar PPC programs are complex, they can easily wipe out your monthly or yearly advertising budget in one day or less if you make a mistake and configure your PPC campaign incorrectly.